DRAKE OFFCIAL VIDEO “FIND YOUR LOVE”
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“Dancehall artist Mavado is one bad dude. In the Anthony Mandler-directed clip for Drake’s latest single, “Find Your Love,” the singer delivers on his promise of a threat against Drizzy, who was warned to stay away from the Boss’ lady. As a result, Drake pays the ultimate price for his decision to move forward with his romantic pursuit of Mavado’s leading lady (or does he? The ending of the video is left open). But when the cameras are off, Movado says he Drake are good friends.
“Me and Drake were friends for quite some time now,” Mavado told MTV News on Tuesday (May 11). “He ended up coming to Jamaica with me while I was finishing my album. And he said, ‘Yo, I want to do this in Jamaica.’ The video with me and Drake, it’s a bit different, but trust me, it’s very perfect. I’m loving that video.”
Mavado’s character in “Find Your Love,” Puffy, is first introduced in the video at Kingston’s landmark Asylum Club, although it’s called “The Building” in the clip. Mavado said that’s just one of the ideas he brought to the table for the dramatic clip.
“They came up with the script and I knew what they really wanted,” he said. “Me and my man, we’re in Jamaica and I’m on the ‘Gully Side,’ so I know just the perfect spot.”
Contrary to the storyline in the video, which ends with Drake’s capture by some of the island’s most notorious thugs — a.k.a. “dogs” — Mavado said his people had nothing but love for the Canadian. “It’s a good vibe on the ‘Gully Side’ and the part where I’m from, the people love him there.”
Drake Was ‘Fearless’ In Making ‘Find Your Love’ Video, Director Says :
“As both a newcomer and budding superstar, Drake draws a high level of scrutiny toward himself with each new song or video he releases.
That trend continued Tuesday (May 11) with the premiere of his latest clip, “Find Your Love,” directed by Anthony Mandler.
“It’s unbelievable the amount of attention that he garners,” Mandler told MTV News. “Since the video dropped, I think I’ve received 200 e-mails, Facebook questions, tweets. There’s a fascination with him and there’s certainly been a void in music that he’s come to fill.”
According to Mandler, Drake’s allure lies in his ability to fit in across various groups. That idea was at the heart of the two clips he’s helmed for Drake, “Over” and “Find Your Love.” For their collaboration, he explained, the two played against the convention of who Drake may or may not be.
“I think part of that is the kind of way he works across genres, the way he works across tonalities: Is he black, is he white, he’s aligned with Wayne and the streets, but he’s a nice guy from Toronto,” Mandler said. “And that really was the theme with ‘Over.’ Especially with the album and the dualities in the music to come, in one song he rhymes and another song he sings, the artists he’s working with — he’s very hard to pin down.
“Part of the objective of making this video was to do that same twist again, to give you something unexpected, not only tonality with the song but with the video thematically. It’s kind of like the anti-love love story.”
In the video, Drake is advised to get out of dodge when he tries to woo the love interest of a local gang lord. He ignores the words of the elder Jamaican sage and instead ventures into the ghettos of “Gully Side” to see his leading lady once more. As Drake and the man speak, words run across the screen warning of the perils of unknowingly taking things too far.
“It’s really about crossing lines, what was said in the first scene,” Mandler said about Drake’s chase for love. “It’s about really understanding what’s right and what’s wrong and it’s really easy to lose that when you’re the center of attention.”
The director said the idea of “Find Your Love” was to serve as a follow-up to “Over,” which he felt helped to clear the slate of everything pre-Thank Me Later, Drake’s forthcoming debut album. The video was to feature visuals that begin a new story in the young rapper’s life. Mandler applauded Drake’s efforts in making the clip happen.
“He did it fearlessly,” Mandler beamed. “He did it without any sign of hesitation. That was incredible. He wanted to do something that went further with the song, that took the essence of the song but communicated it with imagery that made people think, rather than go up the middle and make an obvious R&B video. That’s completely not who Drake is.”
As both a newcomer and budding superstar, Drake draws a high level of scrutiny toward himself with each new song or video he releases.”
What do you think of Drake’s new video? Let us know in the comments below!